Ní neart go cur le chéile is a proverb (or seanfhocal) that translates as there is no strength without unity. And it’s a saying that’s particularly true in Dublin, where the folks who live, work and play in our fair city regularly combine their efforts to make the whole greater than the sum of its parts. So when Dublin Convention Bureau wanted a refresh on their business tourism video, we took this proverb and ran with it.
Using real-life Dublin trade members working in some of the city’s most iconic buildings, sites and businesses, we filmed day-in-the-life preparation ahead of a large Dublin convention. Through a dramatic and cinematic lens, Dublin is Ready illustrates just where our capital city’s fairy dust lies and that it’s squarely with us… its people.